BetaBank

The first digitally native bank designed to help small businesses thrive. Built with Google Cloud.

client

BetaBank (Internal)

The brief

Develop the brand identity and guidelines for BetaBank and create a pre-launch landing page.

Objectives

  1. Design the visual language around the tone of the brand: Human & Transparent, Provocative, Sophisticated & Logic-Driven

  2. Create brand awareness

  3. Provide information for prospective depositors and investors while bank is in formation